Buyers are already watching Paloma Lake
Most people moving to Round Rock start on YouTube, long before they call an agent or book a showing. My Round Rock neighborhood tours have been watched 11,521 times, and my Paloma Lake tour covers the 47-acre lake and trails, Harrington Elementary inside the neighborhood, the wider lots and the range of homes.
Those viewers are your buyers: families who want their kids at Harrington Elementary, buyers who want a wider lot and a three-car garage instead of a new build crammed in, and people comparing Paloma Lake with newer Round Rock communities. When I list your home, its video goes on the same channel, next to the neighborhood tour they've already watched.
How I'd sell your Paloma Lake home
The same plan for every listing, at every price point.
A game plan, not a spending spree
Before anything goes live, we walk the house together and plan the prep. My goal isn't to have you spend money. It's to present your home in the best way possible, and I'll be honest about what that takes.
Staging, at my cost
If your home is vacant, I stage it at my own cost, whether it's close to $1 million or $300,000. Occupied homes get small tweaks before marketing day.
A custom video tour
Every listing gets one, at every price point, made by my full-time videographer. The first half sells the Paloma Lake lifestyle, from the lake and shaded trails to Harrington Elementary inside the neighborhood. The second half covers the details we don't want buyers to miss, like the upgrades and maintenance you've done, especially the ones they can't see.
Sunset photography
My photographers shoot at sunset, the best light of the day. Your home stands out when buyers are scrolling hundreds of listings on Zillow, and even the interiors look better with the sunset in the windows.
Listing-day materials
A printed MLS sheet and a flyer are waiting in your home, with the specs, system ages and video highlights. A buyer who skipped the description still won't miss anything.
A launch to agents' inboxes
Good agents are busy. They aren't sitting on the MLS waiting for your house. The day we go live, a pre-launch email puts your home in front of them.
Why I invest in video for every listing
Photos show a house. Video shows what it's like to live there, and in Paloma Lake the lifestyle sells a lot of the home. There's a 47-acre lake with a fishing pier, shaded trails that tie the sections together, two amenity centers open to everyone, and Harrington Elementary right inside the neighborhood.
I never assume a buyer knows the area. Many of the people touring Paloma Lake are relocating and don't know that the sections connect by trail even when they don't connect by road. So the first half of your video tells that story, and the second half covers your actual house: the upgrades, the lot, the systems and what's been updated.
It costs me real money to produce, with a full-time videographer, editing and staging. I spend it because a listing that gets watched gets toured, and I'm not afraid to invest in everything it takes to sell your home.
What you're up against in Paloma Lake
Selling in Paloma Lake is different from selling in a new-construction community. Here's what I plan around:
- Buyers comparing new construction. Some buyers are also looking at newer communities like Avery Centre nearby. Paloma Lake gives them wider lots, mature trees and four-sided brick. Your video shows that difference before they ever walk in.
- What makes your section stand out. From the executive section to the newest, more modern section, homes here vary a lot. I show what yours has, whether it's a greenbelt lot, a three-car garage, a pool or a short walk to Harrington.
- Age and updates. The original sections date back to 2009. Buyers want to know what's been updated, so your listing walks through it clearly.
Honest pricing matters too. I'll show you what's actually selling in Paloma Lake and price your home to sell, not just to get the listing.
When I work for you, you get me
A lot of the busiest names in real estate are teams. You sign with the name on the sign and then get handed to someone you've never met.
I have great people behind the scenes, including my full-time videographer. But I price your home, I'm the one who walks it with you, I'm the one who negotiates every offer, and I'm the one who answers your call, from the first meeting to the closing table.
I'm a 2025–2026 Platinum Top 50 Finalist, and I've sold more than 300 homes in my career. I'd love to put that work into yours.
Watch my listing process
Here's the whole process in four minutes, from the game plan to launch day.
Selling in Paloma Lake: questions I get asked
Who is a good Realtor to sell my home in Paloma Lake, Round Rock?
How do you market a home for sale in Paloma Lake?
How fast do Paloma Lake homes sell?
Does Harrington Elementary help my Paloma Lake home sell?
Do you stage homes before listing?
Will my Paloma Lake home get its own video?
Do I need to spend a lot to get my Paloma Lake home ready to sell?
Will I work with you or with a team member?
Thinking about buying instead?
Read my full Paloma Lake neighborhood guide, with prices, builders, schools and more.
Thinking about selling in Paloma Lake?
When I work for you, you get me. I show the homes, I negotiate your contract, and I'm the one who answers your call. No hand-offs.